Privacy Policy

Privacy Policy
The websites, mobile websites, mobile applications, or other online services owned or operated by Bayside Legacy, LLC or its affiliates, brands and subsidiaries (collectively “PIER 5”, “we”, “our”, “us” or any derivatives thereof) (collectively, “Services”) are made available to you by PIER 5 and are subject to the following Privacy Policy.

At PIER 5, we are committed to protecting your privacy. We developed this Privacy Policy to inform you about how we treat the information that we collect about you when you use the Services. By using the Services, you consent to the practices described in this Privacy Policy.

Updates to Privacy Policy
PIER 5 reserves the right, at any time, to modify this Privacy Policy. By continuing to use the Services following such modifications, you agree to be bound by such modifications. We will post our most current Privacy Policy on this page, and you should periodically visit this page to review it.

Information That We Collect From You
You may be able to use some of our Services without providing any personal information to us. However, in order to take advantage of certain features, offerings, or other functions of our Services, you may be asked or required to provide personal information. For example, depending on the feature or service you wish to access, we may ask you to register an account with us or otherwise collect information from you such as your name, address, e-mail address, telephone number, credit card information, household information, demographic information, and/or information about your interests. You can always choose to not provide us with the requested information; however, if you choose to not provide such information, you may not be able to access or use certain features or functions of the Services. When you shop on our website, we may collect information about the products or services you buy when you use a payment card or enter a number at the register.

To the extent that you provide us with a mobile telephone number you hereby:

• represent that you are the accountholder and subscriber for the mobile telephone number that you provide, or that you have the accountholder and subscriber’s permission to receive text messages and/or phone calls at that telephone number;
• agree to notify us promptly if the mobile telephone number you have provided changes;
• agree to indemnify us in full for all claims, expenses, costs, and damages related to, arising under, or caused by, in whole or in part, your failure to notify us promptly if the phone number you have provided changes, including but not limited to, all claims, expenses, costs, and damages related to or arising under the Telephone Consumer Protection Act; and
• understand and agree that based on your plan with your mobile carrier, normal usage rates and fees, including data fees and text message rates, may apply to text messages and/or phone calls delivered by PIER 5 or on PIER 5’s behalf.
  

Information We Collect from Other Sources

We may also receive information about you from other sources, including third parties that help us: update, expand, and analyze our records; identify new customers; and prevent or detect fraud. We may also receive information about you from social media platforms including but not limited to when you interact with us on those platforms, access our social media content, or use your social media login credentials to access our Services. The information we will be able to receive will be determined by the privacy settings, policies, and/or procedures of the applicable social media platform.

Information We Collect Automatically

When you use the Services, we or our third-party service providers may collect information about how you access, use, or otherwise interact with the Services, our emails, and online advertising. This information is collected for various reasons, including to help ensure that the Services continue to work correctly, to improve the Services, to support marketing campaigns, to understand our customers and how they use the Services, and to offer you a more personalized experience. The information collected may include technical information such as your IP address, the type of device that you use to access the Services, the operating system on your device, the website or other online service that directed you to our Services, and the content that you view on the Services. For more information about how this information is collected, please see our Cookies and Other Tracking Technologies section below.

Information Collected from Mobile Devices

When you access our Services via a mobile device, PIER 5 or its third-party service providers may collect various information, including the type of mobile device you use, the temporary or persistent device identifier associated with your device, the IP address of your mobile device, the device’s operating system, the browser you use to access the Services, information about how you use the Services, and your device’s location as described below.

You may be able to use our mobile applications to scan barcodes or take images of products or prescription bottles in order to create shopping lists or conduct transactions. To do so, our mobile applications may request permission to access your camera and photo files. Please note that some features of our mobile applications and/or Services may not be usable or available to you if you do not grant us such permission.

Location Information. Our mobile applications and websites may also collect precise information about the location of your device after you permit us to obtain such information from technologies such as Bluetooth beacons, GPS, Wi-Fi signals, or cell tower signals. We may also use technologies to determine if you are shopping in one of our stores by relying on signals transmitted by your mobile devices. We collect this information to provide you with services, content and offers based on your location. To opt out of the collection of precise location or presence information, you can adjust the permissions on your mobile device or uninstall our mobile applications.

How Do We Use Your Information

• We may use the information we collect to deliver promotional and marketing materials to you via physical mail and electronically regarding Pier 5 and its products and services.
• We may use the information we collect: to fulfill your requests for our products, programs, or services; to complete and manage purchases, orders, returns and exchanges; to respond to your inquiries; to offer you other products, programs, or services that we believe may be of interest to you; to survey you; and otherwise for the purposes for which you provided the information.
• We may combine the information we collect from your use of the Services with information that we collect from other sources. We may use any of the information we collect for research, market studies, or to enhance the products and services we provide to you.
• We may use the information we automatically collect from you to deliver marketing communications, special offers, or advertisements that may be of interest to you, including the delivery of targeted advertisements that are based on your previous online activity on the Services and other third-party services (for example, if you view a page on our website about a particular product, you may receive an online advertisement for that product or a related product on a different area of our Services or on other websites on the Internet you visit).
• We may share information with our partners and advertisers for our legitimate business purposes, but we do not sell or rent your personal information to outside parties.
• We may transfer your personal information to our service providers, which use that information to conduct business on our behalf, including to deliver advertising to our customers.
• We may share anonymized information with our partners and advertisers. Anonymized information is information that is altered, combined, or otherwise processed so that it can’t reasonably be identified with an individual person.
• We may share certain information that does not directly identify you (e.g. IP addresses and unique ID numbers associated with your device, such as your advertising ID) with third parties for their own use, including for advertising and marketing purposes.
• We may use information we collect to create personalized content, offers, services, and advertising. This includes personalized content based on the precise location information we collect from mobile devices or the location that we infer from your IP address or other information.
• We may disclose the information to third parties when we are required to do so by any law, regulation, court order, subpoena, law enforcement, or other regulatory requirement.
• We may disclose the information if we believe that such disclosure is necessary or appropriate: to comply with applicable law; to operate the Services; to protect the rights, property or safety of Wharf, other users of the Services, partners, affiliates, sponsors, providers, licensors, merchants, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity.

Public Information

If you post comments, pictures, or other content via public forums that may be available on the Services, that information may be publicly available. The information may be searchable by search engines and copied or republished by third parties. We have no control over those third parties. Please think carefully before you post any information via the Services.

Your Options Regarding the Information that We Collect

You may choose to:

• Stop receiving marketing or promotional e-mails, direct mail, phone and mobile marketing communications;
• Update and correct the information that you provide to us; or
• Request that we cancel your account or that we no longer use the information you have given us to provide you services.

To exercise your choices, you may:

• Opt out of receiving marketing or promotional communications by following the directions in a marketing e-mail, direct mail, or mobile communication that you receive from us;
• Log in to your PIER 5 Account to update your information or change your communications preferences;
• Return to the area of our Services at which you signed up for a particular program and modify your information;
• Contact Customer Service with your request and current contact information;

If you opt-out using the directions and/or mechanisms provided in a specific type of communication, please be aware that you may only stop receiving that type of communication unless you exercise another option as described herein. Please note that if you request that your information no longer be used to provide you services, PIER 5 or its vendors may retain your information for PIER 5’s business purposes, such as for backups, analysis, records of deletions, legal requirements, and data retention requirements or policies.

Cookies and Other Tracking Technologies

By using the Services, you consent to our use of cookies, web beacons, and similar technologies. We use these technologies to receive and store certain types of information when you interact with the Services. The information obtained by using these technologies (including the pages you visit on our website, which web address you came from, information about the devices and software you use, and the content you view) helps us in various ways, including to customize your experience, improve the Services, learn what areas of the Services are of most interest to our customers, and troubleshoot any issues. In order to provide the best experience possible, we also use this information for reporting and analysis purposes.

Most web browsers are set to accept cookies by default, though you can manually disable the cookies feature of your browser. You should review the online documentation relating to your browser or consult with the provider of your browser for instructions on how to disable cookies. Please note that if you disable cookies on your Internet-enabled device, some parts of the Services may not function properly or offer you the same degree of personalization. In addition, you may be able to exercise choices regarding companies such as online network advertisers via certain third party tools.

We may also use technologies that let us know whether you viewed certain content, whether you viewed our emails or other electronic communications, and whether the advertising we place on the Services and other websites or mobile applications are effective.

We may use Google Analytics to learn about how you and others use the Services. You can learn more about how Google uses the information it collects at: https://www.google.com/policies/privacy/partners/.

Third-party Content and Activities

The Services may contain links to content or integrated content (like embedded videos) provided by third parties. The information practices of those third parties may differ from ours. You should consult the privacy policies of any third party that provides content that you access through the Services as we do not control and are not responsible for the information that they collect, use, or share. Because your web browser may obtain integrated content directly from third-party servers, the third parties may be able to collect information as if you had visited their sites directly. Some of the third parties that provide content on our Services or support our business by facilitating online advertising, analytics, or research may use technologies to track your online activities over time and across various websites and other online services.

Security

PIER 5 uses administrative, technical, and physical safeguards designed to safeguard the information we collect via the Services. However, no information system can be 100% secure. We cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit or receive via the Services over networks that we do not control, including the Internet and wireless networks.

Questions about Our Privacy Policy

Please let us know if you have any questions about our Privacy Policy by contacting our Customer Service department by emailing us at hello@pier5.com